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AMA Database Licensing

For more than half a century, the AMA has made the AMA Physician Masterfile available to the health care community to serve the public good and medical industry. Today, the AMA has contractual arrangements with Database Licensees who specialize in direct mail, marketing services, the management of complex pharmaceutical call reporting systems, data integration services, and other health-related and research activities. These sophisticated organizations offer high tech computer processing and file maintenance, as well as the development of new types of information products and state-of-the-art techniques for direct marketing.

Users of the AMA Masterfile include: large pharmaceutical companies, hospitals, medical colleges and universities, medical equipment and supply companies, consultants, market research and investment firms, insurance companies, and commercial organizations. To monitor compliance with licensing agreements, the AMA reviews information and data use requests received from each Database Licensee on a daily basis.

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